Love vs. Likes: how social media warps romantic expectations

In the era of endless scrolling, filtered photos, and picture-perfect captions, social media has become deeply intertwined with modern romance. From #CoupleGoals posts to public proposals on TikTok, we’re constantly exposed to curated snapshots of love. While these platforms can help people connect and express affection, they can also distort our understanding of what real love looks like. The line between love and likes has blurred, creating unrealistic expectations that can strain even the strongest relationships.

The Highlight Reel Illusion

Social media thrives on highlights. We share our best moments—anniversaries, surprise dates, vacations, sweet gestures—because they’re uplifting and get engagement. But behind the scenes, relationships are rarely that perfect. Every couple argues, struggles, and grows through challenges, yet these realities are rarely shared online.

This creates a skewed perception. When we constantly see flawless relationships online, it’s easy to question our own. You might wonder why your partner doesn’t post about you as much, why your relationship doesn’t look as romantic, or why others seem happier. The pressure to “perform” love online can lead to dissatisfaction offline.

Validation vs. Vulnerability

One of the most damaging effects of social media on romantic relationships is the shift from private connection to public performance. Likes, comments, and reposts become a form of validation. If a romantic gesture doesn’t get shared, did it even happen? If a partner doesn’t post about you, do they really love you?

This need for public validation can erode authentic intimacy. True love thrives in moments of vulnerability—conversations in private, support through hard times, growing together without needing applause. When social media becomes the main stage for love, the relationship itself can become secondary.

Comparison Is the Thief of Joy

Social media makes it all too easy to compare. Whether it’s someone else’s extravagant wedding, luxurious gifts, or constant declarations of love, comparison can creep in subtly. Over time, it can plant seeds of dissatisfaction and envy.

What many forget is that everyone curates their feed. The grand proposal you saw might have taken dozens of takes. That dreamy vacation could have been followed by a huge argument. Comparison, especially when based on incomplete stories, is not only unfair—it’s emotionally damaging. Love isn’t about outshining others; it’s about connection, trust, and compatibility.

Pressure to Perform

In relationships today, there’s often an unspoken expectation to make things “Instagram-worthy.” Romantic gestures are sometimes done more for the camera than the connection. While there’s nothing wrong with sharing special moments, doing so for social approval changes the motive.

This performance pressure can also affect how couples handle conflict. Instead of working through issues privately, partners might avoid discussing problems to maintain a picture-perfect image. Over time, this can lead to emotional distance, resentment, or even breakups.

Reclaiming Real Love

Despite the pitfalls, it’s possible to use social media without letting it warp your romantic expectations. The key is mindfulness and authenticity. Share what feels genuine, not what looks best. Focus more on how your relationship feels than how it appears to others.

Set boundaries around what parts of your relationship are shared publicly. Not everything needs to be online. Celebrate each other in real life—leave love notes, give compliments, make time for each other without screens.

It’s also important to communicate. If social media is creating tension, talk about it. Does one partner want more public acknowledgment than the other? Are there insecurities triggered by online comparisons? Open, honest conversations can help couples navigate the digital landscape together.

Final Thoughts

Social media is a powerful tool, but it’s not a mirror for real love. It shows glimpses, not the full picture. When we begin to value likes more than love, we lose sight of what truly matters in a relationship. Real love doesn’t need an audience—it needs attention, respect, and care. By focusing on connection over curation, we can keep our romantic expectations grounded in reality, not in the glow of a screen.